Toni Mascolo and Brother Guy co-founded the first TONI&GUY salon in 1963 in Clapham, London. By the late 1990's the company had grown from a single salon to over a hundred in over 20 countries world-wide. TONI&GUY have remained at the forefront of the hairdressing industry, exceeding all industry standards to make expertise available on a global scale. TONI&GUY launch a global trend collection every year directed by Global Creative director Sacha Mascolo-Tarbuck and created by the international artistic team taking inspiration from international fashion collections and popular culture, forecasting trends that implement the whole industry.