Thomas Jacob Hilfiger from New York is the designer behind the Tommy Hilfiger clothing and fragrance lines. He founded the Tommy Hilfiger corporation in 1984, and introduced his first line of menswear. The first fragrance, Tommy for Men, was introduced in 1995. Its female companion, Tommy Girl, was launched in 1996. Fragrances continue to be an important component of the Tommy Hilfiger brand, and other fragrances, many of which capitalize on the brand's "preppy" and "Americana" associations, have since been introduced.