The story of Olay begins in the early 1950s, when a South African chemist and his wife decided to challenge the possibilities of skincare available to women at the time. They dreamt of creating a product that women and their skin could truly love and that could not only moisturize the skin, but also leave it feeling beautiful and feminine. Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful.