Fabindia was founded in 1960 to market the diverse craft traditions of India. Today, with a pan-India presence Fabindia is India's largest private platform for products that are made from traditional techniques, skills, knowledge and hand-based processes. Fabindia links over 40,000 craft based rural producers to modern urban markets, thereby preserving India's traditional handicrafts in the process. Fabindia's products are natural, craft based and contemporary.