Denim has a rich history as one of the strong male fragrance brands since 1976. From its beginnings in Italy, it has now reached the far corners of the world. The brand's products addresses a man's grooming needs with the fragrance he is looking for. Denim has two fragrance lines - Classic and New. Classic products are for men working their way to the top of the success ladder, giving him assurance that he smells & feels fresh wherever he is, whenever. Denim New products are for the young men with the confidence to make his own mark.