Calvin Klein is one of the world's influential designers in fashion and fragrance. With clean lines and spare shapes, his name has become synonymous with modern chic minimalism. He launched his own label in 1968. Always at the forefront of fashion, fragrance and advertising, Calvin Klein represents a "brand that can affect youth and people of any age". The company's first perfume, Calvin, was launched in 1981. Calvin Klein has since launched a series of successful perfumes that, for many, capture the spirit of the decades in which they were introduced. From the groundbreaking launches of Obsession and Eternity, to the revolutionary introduction of ck one, to the sexy and provocative blockbuster release of euphoria, and the innovative, sexy, texty launch of ckIN2U, many long-established conventions continue to be reshaped by the brand.