Adidas puts innovation at the forefront, and has made creativity a company priority. It has famously done so from its beginning in 1949. Today, Adidas is an iconic global sports brand. Since its strategic partnership with Coty in 1985, Adidas has also become a leader in the fragrance market. Distributed in 82 countries, Adidas develops its range of personal care products with top athletes. And in the spirit of its sports heritage, these products deliver performance excellence for the most active and demanding lifestyles.